ÀÛ¼ºÀÏ : 16-08-02 13:52
[ÁִϾî] ÃÖ¿¬Èñ #612 ¸ð¹ü´ä¾È
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In the lecture, the professor explains about two types of information cues, which are intrinsic factor and extrinsic factor. First, intrinsic factor is a perceive quality like colour, freshness, and contents of products. For example, consumers expect and taste, then go through second evaluation to access experiment quality. And most of time, expected quality matches with reality. Second, extrinsic factor deals with reputation such as presentation of products. In this case, fruit juice packages with fancy bottle. And extrinsic factor does not have definite correlation between expected quality and reality. Therefore, these are two types of information cues given in the lecture.
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