information cues.
The consumers precieve quality satisfaction that people feel after using a product. ??
expected what?
which lures
reputate 이란 단어 없습니다.
collorate이란 단어 없습니다.
correlation between OR a does not correlate with b.

The professor talks about two marketing types of information cues. The first one is intrinsic factor, which is judged by aspects of products. The consumers perceive quality satisfaction that people feel after using a product which lures them buying the product. From this, expected and reality matches. The second one is extrinsic factor, which lures consumers. They are usually attracted by the product such as price, presentation, and promotion. Take fruit juice for example, they think fruit juice filled with pretty bottles have higher quality. This situation does not have correlation between expectation and does not correlate with reality.