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박세빈 (59.♡.34.42)
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In the lecture, the professor explains the two factors consumers consider when purchasing products. There are intrinsic and extrinsic factors.
First, intrinsic factor is the aspects of the product which are used to determine its perceived quality. For example, consumers assume the fruit juice's color and freshness before they buy it. Later, if they satisfied on juice's taste, they will buy the juice again.
Second, extrinsic factor is relevant with the reputation of the product. For example, consumers assume the fruit juice in fancy bottles have better quality.
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