fruit juice compares with expected one. Its reality usually meet expecting.  뭐야.
fruite juice color, freshness 어디갔어.
expecting or expectation?

In the lecture, professor explains the two factors consumers consider when purchasing product. First, she talks about intrinsic factors that perceiving quality constitutes aspect of product such as fruit juice color and freshness. For example, consumer looks up fruit juice color and freshness. When they satisfy the product, the expectation matches up the reality. Second, she explains extrinsic factor. It is reputation of promoting brand. For instance, consumer assumes that quality is good due to its pretty packaging. However, there is no correlation between reality and expectation,