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Advertisement is the main cause of excessive consumption.
First of all, advertisements allow people to consume excessively by overstating the product¡¯s positive sides. Exaggerating advantages are noticeable enough to attract people. For example, there is an interesting research on the companies making advertisements. According to the research, the companies are prone to choose attractive advertisements that are more likely to receive attention from the people who will spend money on products. This study accounts for the advertisements which literally entice people in excessive consumption by maximizing the positive aspects.
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