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First and foremost, most advertisements have promoting characteristic. Promoting characteristic persuades people to spend their money on advertiser¡¯s products. Those persuasions make some people to consume money excessively. Research of Cambridge University suggests that advertisements stimulate people to use money more. A group, which watched a popcorn advertisement before they watch movie, showed higher rate of buying popcorn, despite they have already had a lunch, in contrast to another group which did not watch it. In addition, when I visit a glossary store, and saw an advertisement of some products, I usually feel to buy those things, I do not need it though. In the end, I spent too much money on buying useless things, and realized that advertisement made me to do excessive consumption. Both result of research and my example clearly show that advertisement lead people to do excessive consumption.
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