작성일 : 16-08-04 16:00
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글쓴이 :
김수민 (59.♡.34.42)
 조회 : 1,116  추천 : 0
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First of all, advertisement enthralls people to easily buy items due to familiarity. As people are frequently exposed to a single advertisement, people can be familiar with it. Being familiar with the advertisement can make people be easily buy items of the advertisement. For example, Auction is the best online shopping mall in Korea by using this method. When Auction started to use this method by inserting advertisement in the middle of user’s webpages, many users did not like it and they refused to click on it. Nevertheless, Auction kept their method. After several months later, as people started to be familiar with Auction through advertisement, they began to buy many items in Auction without thinking deeper. This example clearly shows that familiarity by advertisement makes people disable to think to buy items whether it is necessary for them.
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